The Pakistan Tourism Development Corporation (PTDC) signed a Memorandum of Understanding (MoU) with GOPKZ in Islamabad on September 1, 2026, aimed at strengthening tourism promotion through digital outreach and marketing. Sardar Yasir Ilyas Khan, Coordinator to the Prime Minister on Tourism, attended the signing ceremony as Chief Guest.
The ceremony brought together Aftab-ur-Rehman Rana, Managing Director PTDC; Muhammad Shahroz Habib, Executive Vice President, GOPKZ; and representatives and stakeholders from the tourism, hospitality, and private sectors.
What GOPKZ Actually Is
GOPKZ is Pakistan’s AI-powered digital tourism platform, positioned as an all-in-one travel booking app covering flights, hotel stays, car rentals, travel packages, and local experiences, with pricing and payments built for the domestic market. It was formally launched earlier in 2026 as part of a broader push to connect Pakistan’s tourism sector with technology, investment, and global markets. Pairing PTDC’s destination-promotion mandate with a functioning booking platform gives this MoU a more concrete shape than a typical marketing partnership — it points toward integrating official tourism promotion directly with a bookable consumer product, rather than promotion and booking remaining separate.
Official Statements
Sardar Yasir Ilyas Khan welcomed the collaboration, emphasizing the growing role of technology, innovation, and private-sector participation in showcasing Pakistan’s tourism potential to domestic and international audiences. Aftab-ur-Rehman Rana reiterated PTDC’s commitment to promoting Pakistan’s diverse destinations, cultural heritage, and hospitality while encouraging sustainable tourism development. Muhammad Shahroz Habib affirmed GOPKZ’s commitment to working with PTDC and tourism stakeholders to enhance the digital visibility of Pakistan’s destinations.
For travel trade partners, this signals a public-private push toward centralizing Pakistan’s tourism marketing and booking experience under a single digital ecosystem. If GOPKZ becomes the platform PTDC channels its promotional campaigns through, agencies and DMCs may find it worth understanding how their own listings, packages, or partnerships could plug into that ecosystem as it scales.